What began in 1934, when first generation Sars started to trade flour in Waalwijk and delivered to local bakeries by horse and carriage, has grown into a wholesale and logistics service provider supporting hundreds of customers every day.

At Bakeplus, everything revolves around collaboration. We do not only supply a complete range of ingredients and products, but also provide knowledge, inspiration, and service. Our suppliers and partners play an essential role in this. Together, we enable bakers, pastry chefs, chocolatiers, and ice cream makers to get the very best out of their craft.

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Website

News article

Price upon request

Through an additional news article or blog page, you can draw attention to a specific topic of your choice. Use this article to, for example, launch new products or share insights about a development within your company.

Submission specifications:

• Minimum of 2 relevant images
• Image format: JPG or PNG
• Image dimensions: 800 x 600 px
• Text length: 300–600 words

Added value: Increases your online visibility and provides potential customers with detailed product and company information.

TIP: Use the social media options to give this article extra attention, or include it as an item in the newsletter. 

Website

Partner page

Price upon request

Dedicated landing page with customizable content – This page can be used to describe and promote your company. You can also use it to link to your own website, showcase videos, and present key content.

Submission specifications:

• Image format: JPG or PNG
• Resolution: Preferably as high as possible
• Image dimensions: 350 x 350 px
• Maximum file size: < 1 MB
• Title length: Max. 60 characters
• Description length: Max. 300 characters
• Logo requirements: Transparent PNG, 500 x 500 px
• URL: URL within the Bakeplus webshop – either a partner page or a product page. No URL linking to an external website.
• Video: Link to YouTube URL

Added value: Improves your online visibility and provides potential customers with detailed product and company information.

Website

Banner Brandpage 

Price upon request

A brand page is a dedicated page within the Bakeplus web shop that highlights your product(s) or brand. As part of our package, a brand page helps to strengthen brand experience, inspire customers, and drive sales. The banner can be customized to feature seasonal themes or new product launches.

Submission specifications:

• Image format: JPG of PNG
• Resolution: Preferably as high as possible
• Image dimensions: 1920 x 480 px
• Maximum file size: < 1 MB

Added value: Extra exposure and a stronger brand presence within the Bakeplus target audience.

TIP: When combined with the image displayed among the products, this can drive additional conversion.

Website

Webshop banner 

Price upon request

Temporary (promotional) banners displayed on the Bakeplus homepage during campaigns. The duration of this module depends on the content. 

Submission specifications:

• Image format: JPG or PNG
• Resolution: Preferably as high as possible
• Dimensions: 565 x 400 px
• Maximum file size: < 1 MB
• Title length (orange): Max. 50 characters (including spaces) (optional)
• Title length: Max. 45 characters (including spaces)
• Description length: Max. 400 characters (including spaces)
• Button text: Max. 30 characters (including spaces)
• URL: Must link within the Bakeplus webshop – e.g., to a partner page or product. External URLs are not permitted.

Value: Increased exposure and strengthened brand presence within the Bakeplus target audience. 

TIP: Combine with a newsletter item for extra visibility.

Website

Image between products

Price upon request

An image with text and a button placed on the Product Listing Page, displayed between the products. The duration of this module depends on the content. 

Submission specifications:

• Image format: JPG or PNG
• Resolution: Preferably as high as possible
• Image dimensions: 220 x 365 px
• Maximum file size: < 1 MB 
• Title text length: Max. 45 characters (including spaces)
• Description text length: Max. 200 characters (including spaces)
• Button text: Max. 30 characters (including spaces)
• URL: Must link to a page within the Bakeplus webshop – either your partner page or a product page

Added value: Extra exposure and a stronger brand presence within the Bakeplus target audience.

TIP: In combination with a brand page, this can provide additional visibility. You can use multiple category pages. 

Website

Theme Campaign & Order List

Price upon request

A temporary online order list featuring your products for a specific season or holiday (e.g., Easter selection, Christmas). 

Submission specifications:

• Timely coordination to align on theme, timing, and content
• Provide a list of the products to be promoted (including Bakeplus article numbers and images)
• Discuss any promotions or discounts for the campaign period
• Bakeplus will handle the technical setup and communication once all information has been received

Added value: Targeted promotion of your product range with enhanced visibility through a dedicated order list within the customer’s familiar ordering environment.

Social

Social Media Posts 

Price upon request

1 social post + 1 story op Facebook & Instagram

Submission specifications:

• High-quality images (square for post, vertical for story – .jpg/.png, minimum 1080 x 1080 px)
• Catchy title (max. 60 characters) – optional
• Text length: max. 300 characters
• Desired hashtags or tags

Added value: Increase your online visibility and strengthen brand awareness among ice-cream shops and followers through the Bakeplus channels.

TIP: Use video content to boost engagement.

Social

Partner in the picture

Price upon request

A social media post on the Bakeplus channels featuring your company in the spotlight. You can provide your own content or collaborate with Bakeplus to create it. The post will be published with an accompanying text highlighting your brand or promotion.

Submission specifications:

• Provide visual materials (photos or short high-resolution videos)
• Clearly indicate the message or promotion you wish to communicate
• Maximum 1–2 times per year per partner, scheduled in consultation to ensure balanced content planning

Added value: Exclusive visibility on Bakeplus channels, enhanced brand positioning and engagement, and increased traffic to your website or product page.

Mailing & Website & Social

Recipe of the month

Price upon request

Inspire bakeries with a recipe that showcases your products as the main ingredients. The recipe receives extra visibility for an entire month through mailings, the website, and social media. All featured products are directly available to order via the Bakeplus webshop.

Submission specifications:

• Recipe description of a maximum of 200 characters
• Provide a high-resolution photo of the final result
• All ingredients must be available through Bakeplus (including Bakeplus article numbers)

Added value: Exclusive visibility across all Bakeplus channels — strengthening your brand positioning and engagement, while driving additional traffic to your website or product page.

TIP: Short video demonstration (YouTube link) to be embedded with the recipe.

Mailing

Newsletter

Included 5 times in the basic package 
Additional placements: price upon request

Every second week of the month (except August), Bakeplus sends out a digital newsletter to more than 500 recipients. You can provide content for this newsletter, ranging from recipe ideas to market insights. Products featured in the newsletter are linked directly to the webshop. 

Submission specifications:

• Focus on products that are already available
• Image: Product mood image, 1:1 ratio
• Text: 350–450 characters (including spaces)
• Title suggestion: Max. 25 characters
• Call to action: Max. 25 characters
• URL: URL within the Bakeplus webshop – either a partner page or a product page. No URL linking to an external website.

Added value: Increase your online visibility and strengthen brand awareness among bakers and followers through the Bakeplus channels.

TIP: Combine with a banner on the homepage for extra exposure. 

Mailing

Personal newsletter

Price upon request

An exclusive email newsletter dedicated entirely to your brand and products. This mailing is sent separately from the regular newsletter to over 500 recipients. You decide the content and topics yourself, ensuring the full focus is on your message.

Submission specifications:

• No limit on the number of characters.

• Content can be created at your discretion (think of URLs, CTAs, images, and multiple paragraphs).

• URL: Must be a URL within the Bakeplus webshop – for example, a partner page or product. Do not use URLs that lead to external websites.
• If you have any questions, you can contact marketing@bakeplus.nl

Added value: Full attention for your brand — directly in the inbox of all Bakeplus customers. No other suppliers are featured in the same mailing. You can highlight multiple products or promotions in detail, ensuring targeted interest from our customers. All items in the mailing are linked directly to the Bakeplus webshop. 

Mailing

Monthly Promotions

Included 5 times in the basic package 
Additional placements: price upon request

The monthly promotions are sent digitally to more than 500 recipients on the first working day of each new month and are also featured on our website. The monthly promotions page receives over 4,400 views per year. Each featured item includes a direct link to the product detail page in our webshop.

The promotion runs from the first to the last day of the month. If desired, promotions can be extended for longer periods, provided they cover full calendar months.

Submission specifications:

• Products must be available through Bakeplus (including item number and image)
• Provide discounts as a percentage per unit (e.g. “buy 3, get 1 free” promotions are not allowed)
• Discounts must be confirmed in advance for the year via the Excel form

Administration:

• The discount is processed directly off-invoice
• Promotions are final only after written confirmation from Bakeplus
• The customer discount is converted to a supplier discount using the following calculation: Customer discount % × 1.25 (e.g. 10% customer discount = 12.5% supplier discount)
• The order date determines the applicable discount, not the invoice date

Bakeplus & partner

Event Participation

Price upon request

During an event, your brand and products are on spotlight. We handle the organization and promotion, ensuring you connect with bakers and business owners. A live demo or presentation can be arranged upon request.

Frequency: Once every two years, or an alternative option by agreement

Submission specifications:

• Standard booth space (exact dimensions to be discussed)
• Display of company name and logo
• Mentioned on www.bakeplus.nl and Bakeplus social media channels
• Option to host a live demo or presentation during the event
• Visibility through on-site branding opportunities
• Networking opportunities with visitors

Added value: Direct contact with customers and prospects, showcasing your brand and products in a professional and engaging setting.

Bakeplus & partner

Exclusive Sales Campaign

Price upon request

Together, we create an exclusive campaign to highlight your products to our customers. We collaborate on a unique promotion that is strategically rolled out through our network, website, newsletter, and social media channels.

Frequency: Per campaign. (Due to the intensive nature of this activity, availability is limited – typically one exclusive sales campaign per partner per year, with timing agreed upon in consultation.)

Submission specifications:

• This module requires close collaboration and planning. We start with an early meeting to discuss objectives, target audience, and campaign content. The partner must be able to offer a unique promotion or exclusive deal specifically for Bakeplus customers.

Added value: By partnering with Bakeplus, you expand your reach. We leverage our network, resources, and expertise to effectively connect with customers — resulting in greater visibility and impact for your products.

Bakeplus & partner

Inspiration Day / Customer Event

Price upon request

1 inspiration day per partner. A limited number of events can be organized each year.

Frequency: Per event. (In principle, one inspiration day per partner; scheduling by mutual agreement, with a limited number of events possible each year.)

Submission specifications:

• Joint planning well in advance
• You provide the venue and content (presentations, demonstrations, product materials)
• Bakeplus supports with venue coordination, customer invitations, and logistics

Added value: Customers experience your products and expertise in an interactive and inspiring way. This strengthens relationships with bakers, builds engagement and enthusiasm, and leaves a lasting impression.

Bakeplus & partner

Speaking opportunity during the AM meeting

Price upon request

During an AM meeting, your brand and products will receive 20 minutes of full attention from our account managers. This is the perfect opportunity to present your story directly and create a personal connection.

Frequency: -

Submission specifications:

• The information or presentation you wish to share during the AM meeting — including any PowerPoint materials — should be coordinated with the Bakeplus Sales Manager at least two weeks in advance.

Added value: During this meeting, you’ll have direct contact with our sales team. You can exchange ideas, share updates, and provide information to ensure our account managers are fully informed about your brand and products.

Bakeplus & partner

Sampling

Price upon request

With a Sampling Campaign, you can put your products directly in front of the Bakeplus target audience. Our account managers or drivers take care of the distribution of the samples, ensuring your product gets hands-on exposure.

Frequency: Basic: single distribution
Extended: single distribution with follow-up and performance report

Submission specifications:

• Provide sample materials at least 4 weeks before the start date
• Content, timing, and target audience to be coordinated with your Bakeplus Sales Manager
• Clear packaging including your company name and/or brand
• Include any additional instructions for use or distribution

Added value: A Sampling Campaign provides direct contact with the Bakeplus target audience and allows them to experience your products firsthand.


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